Consumer Engagement Director, SirDavis Whisky

Company: LVMH Group
Location: Houston
Posted on: January 23, 2025

Job Description:

Consumer Engagement Director, SirDavis WhiskyYou embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you'll craft unforgettable experiences that drive the collective success of our 26 Maisons - each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life's most memorable milestones, while always experienced through measured, responsible tasting.Mo--t Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Mo--t Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you'll flourish.This position will be a key role in a joint venture brand, SirDavis Whisky, reporting to Mo--t Hennessy to design a global consumer engagement framework for brand campaigns, ensuring that end-to-end marketing plans connect and resonate with global target audiences. The Consumer Engagement Director plays a vital leadership role in the Brand Team, leading consumer connections planning across paid media, e-commerce, CRM, social, and digital. The role requires close collaboration with the Brand teams to optimize the development, implementation and continuous improvement of their brand communications plans - improving penetration, engagement and share of voice to deliver near and long-term brand growth.Job responsibilitiesWe're looking for a strategic problem solver and a 'doer' to develop and implement 360-degree consumer campaign execution, with a focus on building out the brand's digital ecosystem.

• Leverage core consumer insights to design a global consumer engagement framework for brand campaigns, authentically connecting the brand to global target audiences.
• Develop the Brand's OESP Model that drives recruitment by connecting precision planning audiences and evaluating their success across the brand's digital ecosystem.
• Lead the team on all digital marketing tactics, from the initial briefing to the final execution and subsequent optimization. This involves providing clear and constructive feedback to ensure the creative output is aligned with brand strategies and objectives.
• Lead the development of launch toolkits including messaging, paid media assets, e-commerce assets, press releases, social assets and influencer guidelines.
• Support Creative & agency briefing for brand and consumer engagement tactics, including launch activations, media, social, and influencer.
• Ensure clear messaging from Maison across the decentralized organization to ensure that Markets are localizing the universal Maison strategy effectively.
• Ensure consumer ecosystem is aligned and coordinated, offering a flawless consumer experience throughout Media, PR, Social, Influencer, Experiential and Trade Marketing.
• Develop strategic external partnerships and implement high-impact marketing programs to drive global growth, retention, and awareness.
• Lead content planning for the brand in collaboration with the Creative Director.
• Develop a deep understanding of market and consumer opportunities to build campaigns that drive revenue goals.Qualifications, Experience & Skills RequiredProfessional Experience & Skills:
  • At least 10+ years minimum in consumer engagement strategy to support brand building.
  • At least 5+ years of working across media/partnership platforms and agencies, with strong understanding of performance marketing and campaign optimizations for varying customer segments.
  • In-depth knowledge of marketing principles, brand management, digital marketing, and market analysis.
  • Ability to present and communicate at a senior level to showcase insights that connect to the brand vision and target audiences.
  • Luxury consumer goods or wine and spirits industry experience preferred.
  • Strong leadership abilities with the ability to influence key partners.
  • Critical thinking and deep understanding of luxury branding and consumer behavior.
  • Highly organized with the ability to handle multiple projects under tight deadlines.Budget management skills.Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs. Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage. Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave. Professional Development: opportunities for training and continuing education, tuition reimbursement. Employee Perks: Plum Benefits and Perkspot.External applicants must be currently authorized to work in the United States on a full-time basis.Mo--t Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Mo--t Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.Crafting Dreams Starts With YoursAt LVMH, people make the difference in the art of crafting dreams.Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.Join us at LVMH, where your talent is at the heart of our collective successes.
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Keywords: LVMH Group, Sugar Land , Consumer Engagement Director, SirDavis Whisky, Executive , Houston, Texas